News, Podcasts & Blogs

Podcast 22/10/18: 94.7 the Pulse, Mitchell’s Front Page

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Jennifer Cromarty joins Mitchell's Front Page to talk about the Wentworth by election. Image credit: Crikey - Brendan Esposito.

Podcast 8/10/18: 94.7 the Pulse, Mitchell’s Front Page

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Jennifer chats with Mitchell about the US Supreme Court nomination process and controversy surrounding Brett Kavanagh as well as the upcoming Victorian State election. Image credit: Win McNamee/Getty Images

Podcast 2/10/18: 94.7 the Pulse, Mitchell’s Front Page

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Jennifer Cromarty speaks about Creative Geelong's Open Day at Centrepoint Arcade on Saturday 6 October, celebrating Makers Hub first's birthday.

Podcast 24/09/18: 94.7 the Pulse, Mitchell’s Front Page

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Jennifer spoke with David Cecil on Mitchell's Front Page. The topic discussed was the release of the Grattan Institute report ‘Who’s in the room? Access and influence in Australian politics.’ Image credit: Grattan Institute.

Podcast 14/08/18: 94.7 the Pulse, Mitchell’s Front Page

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tandemVox's Jennifer Cromarty and Rob Menaul came on Mitchell's Front Page to discuss a range of topics, including the Digital Innovation Festival, Pick My Project and the state of US politics. This is Rob's first appearance on the program.

Podcast 30/07/18: 94.7 the Pulse, Mitchell’s Front Page

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On 94.7 the Pulse, Mitchell's Front Page, Jennifer Cromarty spoke about the Super Saturday Federal by-elections, the current state of politics and voter disengagement. Image credit: Voting by justgrimes (CC BY-SA 2.0).

Podcast 16/07/18: 94.7 the Pulse, Mitchell’s Front Page

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Jennifer Cromarty appeared on Mitchell's Front Page to celebrate four years of his show and to talk about issues around waste management in the wake of the plastic bags ban.

Podcast 02/07/18: 94.7 the Pulse, Mitchell’s Front Page

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On Mitchell's Front Page, Jennifer and Mitchell spoke about the plastic bag ban in supermarkets, the political landscape and the Green Spine project in Geelong. Image credit of Malop St: Glenn Ferguson

Podcast 18/06/18: 94.7 the Pulse, Mitchell’s Front Page

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Mitchell Dye and Jennifer Cromarty discuss the issues surrounding violence against women and debate the views of Clementine Ford. They also discuss the push to privatise the ABC.

Podcast 04/06/18: 94.7 the Pulse, Mitchell’s Front Page

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Jennifer Cromarty joins Mitchell Dye to talk about Barnaby Joyce and his paid interview as well as her views on why we need local advocacy groups in Geelong.

Podcast 21/05/18: 94.7 the Pulse, Mitchell’s Front Page

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Jennifer Cromarty joins Mitchell's Front Page to discuss the issues of the day, including activating spaces in the Geelong CBD, fast rail and State and Federal Budgets. Image credit: Film Victoria Australia.

Authentic Conversations: The Key to Electoral Success

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Jennifer Cromarty, tandemVox Managing Director As we face a state election this year, I thought it would be timely to share my thoughts on exactly how a political party can win. I think it’s pretty simple, really. The decision-making of voters across the world, since our last Victorian state election in 2014, is testament to this simple idea. Power has…

Spring 2017 Newsletter: Edition 5

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tandemVox has moved into the Creative Geelong Co-working Space in Centrepoint Arcade, Geelong. It's a great space to work in and we are enjoying the central location. Feel free to make an appointment or drop by! The Spring 2017 Newsletter has stories about clients, including: Corio Waste Management Expedia. Click here to view the newsletter.

Christmas 2016 Newsletter: Edition 4

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As 2016 draws to a close, we can't help but reflect on the year. Here at tandemVox we have been blessed with an incredible variety of work with wonderful people. Having your own business can be challenging, but we have been encouraged by the people who believe in what we do and why we do it. This edition includes work…

People Expect Authentic Relationships in the New World of Work

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If you take anything away from this blog, please know this. How we work is changing. To have impact, you need to be agile, adaptive and creative. This means you need to share information freely, break down organisational structures, work as a network (not a hierarchy), embrace digital technologies and see your stakeholders as people who demand authentic relationships. Google…

We Need to Talk

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I know that the phrase 'we need to talk' makes some people nervous. It is often a statement made after a build-up of tensions which has led to the need for confrontation. But in this day of all consuming digital communication, our thoughts and feelings are often reflected in hashtags, emojis and retweets. Where does the simple art of face-to-face…

Spring ’15-’16 Newsletter: Edition 3

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In this edition: * The changing face of Gartland * Pivot Summit  - driving global thinking in Geelong Don't forget that tandemVox at its core is a public relations agency. We focus on delivering communication and engagement strategies for organisations facing increasingly complex environments. Click here to view newsletter.

A Pivotal Time for Our City and Our Country

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As many of you know, I've been deeply dedicated to spreading the message of the opportunities the digital world can bring to peoples' lives. "Digital disruption" has wreaked havoc on multiple industries over the past decade: Real estate -- online listings like www.realestate.com.au have transformed the way we buy and sell property Accommodation -- Wotif transformed the way people purchased…

Spring 2015 Newsletter: Edition 2

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In this edition we highlight projects we are working on that have a distinctly digital focus: * The future is digital - Pivot Summit * Changing the way we work - natr * IPAA's Strategic Social Media workshop * Creative Geelong - a strategy for Geelong's economic future. Read here for the rest of tandemVox's Spring 2015 Newsletter.

Winter 2015 Newsletter: Edition 1

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Welcome to tandemVox's first newsletter! Since launching in mid March, we have been quite busy and wanted to share our news with clients, friends, colleagues and contacts. Read the Winter 2015 newsletter, which provides an overview of client work: Upstart Challenge Bayview Central Curlewis. Click here to read more.  

Welcome to tandemVox

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Welcome to tandemVox unlocking 'shared voice' for your organisation When I wrote a blog for Socom back in December 2014 'Find your purpose, outcomes will follow', I was searching for meaning in work and how it related to all the change occurring around me. I had been in the U.S. and was challenged by theories espoused by consultancy Undercurrent as…

Find Your Purpose, Outcomes Will Follow

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For the past couple of weeks I've been cleaning. Everywhere I look, all I can see is work to be done. I've taken down fly wire screens and washed them. I've scrubbed the scuff marks from the floor. Now that I'm back at full time work for 2015, I'm a bit frustrated that the cleaning isn't finished. But why? I'm…

People Follow Ideas

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"People follow ideas." This concept is powerful and important to understand as professionals working in public relations. So often we get caught up in methodologies and organisational plans that we miss the point of why people connect. If you have a great idea that touches people's hearts and imagination your communication strategy is secondary. They are already engaged and ready…

What are People Thinking?

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With the Victorian State Election only days away, there is much discussion occurring in and out of the office about "who is going to win?" Ultimately the conversations try and unpack how people will vote and why. Understanding what the triggers are to influence people's decision-making process is at the heart of what I do. From what we are hearing,…

Transforming Geelong into Australia’s Social Media Capital

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Yet again Geelong has hit the headlines with sad news of another manufacturer closing its doors. My brother did his electrical engineering cadetship at Alcoa and was there for 10 years. It provided an amazing opportunity for him to start his career by working and studying at the same time. Unfortunately with this closure, there are many who are talking…

Three Pieces of Advice to PR Graduates and All of Us

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I was asked to speak to the 2013 graduating class of RMIT's Bachelor of Communication (PR) recently. As a graduate of RMIT's PR degree back in 1995, I spoke about my career path to date and shared some of my learning gleaned over the years. So for any PR hopeful, here's some advice: Be a great writer; focus on your…

Is Perception Reality?

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Working in public relations is sometimes described as spin. Spin is just another word for expressing a perspective. We all do it. That being said, spruiking an absolute objective truth is not always the way the world works. There are many sides to a story. It's important to know that any public relations practitioner abiding by the code of ethic…

Election Time 2013: It’s All About Trust

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When we think about government, it's not often that we think about personal relationships. We tend to think of large, unassailable institutions or larger than life political caricatures. But once every three years, Australians have a chance to cast a vote and have a direct influence on the governing of the country. What goes through the minds of most voters,…

Digital Disruption – Time to Act

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For several years I have been surrounded by the disruption being wrought to industry by transformative technology. In my years at the Australian Retailers Association it was obvious there was a serious need for retailers to understand and embrace the consumer shift to purchasing goods online. Australian retailers were lagging behind consumer behaviour. So I partnered with the Australian Sporting…

Dear Geelong, Don’t be Sad

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Dear Geelong, I grew up here. I went to primary and high school here. I now live here with my husband and children and commute to Melbourne most days to work. I'm constantly asked why I choose to live here. To me, it's obvious. I grew up in the city in Myers Street, right on the corner of Latrobe Terrace,…

Retailers – Hit Hearts, not Hip Pockets

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I was dismayed to read recently the reaction from Australian retail leaders to the announcement of increases to the Medicare levy to fund the National Disability Insurance Scheme (NDIS). My dismay was both personal and professional. It is patently clear that the general community and both side of politics are resounding supportive of a scheme to support people with disabilities,…