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Jennifer Cromarty, tandemVox Managing Director As we face a state election this year, I thought it would be timely to share my thoughts on exactly how a political party can win. I think it’s pretty simple, really. The decision-making of voters across the world, since our last Victorian state election in 2014, is testament to this simple idea. Power has…

If you take anything away from this blog, please know this. How we work is changing. To have impact, you need to be agile, adaptive and creative. This means you need to share information freely, break down organisational structures, work as a network (not a hierarchy), embrace digital technologies and see your stakeholders as people who demand authentic relationships. Google…

I know that the phrase ‘we need to talk’ makes some people nervous. It is often a statement made after a build-up of tensions which has led to the need for confrontation. But in this day of all consuming digital communication, our thoughts and feelings are often reflected in hashtags, emojis and retweets. Where does the simple art of face-to-face…

As many of you know, I’ve been deeply dedicated to spreading the message of the opportunities the digital world can bring to peoples’ lives. “Digital disruption” has wreaked havoc on multiple industries over the past decade: Real estate — online listings like www.realestate.com.au have transformed the way we buy and sell property Accommodation — Wotif transformed the way people purchased…

Welcome to tandemVox unlocking ‘shared voice’ for your organisation When I wrote a blog for Socom back in December 2014 ‘Find your purpose, outcomes will follow’, I was searching for meaning in work and how it related to all the change occurring around me. I had been in the U.S. and was challenged by theories espoused by consultancy Undercurrent as…

For the past couple of weeks I’ve been cleaning. Everywhere I look, all I can see is work to be done. I’ve taken down fly wire screens and washed them. I’ve scrubbed the scuff marks from the floor. Now that I’m back at full time work for 2015, I’m a bit frustrated that the cleaning isn’t finished. But why? I’m…

“People follow ideas.” This concept is powerful and important to understand as professionals working in public relations. So often we get caught up in methodologies and organisational plans that we miss the point of why people connect. If you have a great idea that touches people’s hearts and imagination your communication strategy is secondary. They are already engaged and ready…

With the Victorian State Election only days away, there is much discussion occurring in and out of the office about “who is going to win?” Ultimately the conversations try and unpack how people will vote and why. Understanding what the triggers are to influence people’s decision-making process is at the heart of what I do. From what we are hearing,…

Yet again Geelong has hit the headlines with sad news of another manufacturer closing its doors. My brother did his electrical engineering cadetship at Alcoa and was there for 10 years. It provided an amazing opportunity for him to start his career by working and studying at the same time. Unfortunately with this closure, there are many who are talking…

I was asked to speak to the 2013 graduating class of RMIT’s Bachelor of Communication (PR) recently. As a graduate of RMIT’s PR degree back in 1995, I spoke about my career path to date and shared some of my learning gleaned over the years. So for any PR hopeful, here’s some advice: Be a great writer; focus on your…