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Is Perception Reality?

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Working in public relations is sometimes described as spin. Spin is just another word for expressing a perspective. We all do it. That being said, spruiking an absolute objective truth is not always the way the world works. There are many sides to a story. It’s important to know that any public relations practitioner abiding by the code of ethic…

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Election Time 2013: It’s All About Trust

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When we think about government, it’s not often that we think about personal relationships. We tend to think of large, unassailable institutions or larger than life political caricatures. But once every three years, Australians have a chance to cast a vote and have a direct influence on the governing of the country. What goes through the minds of most voters,…

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Digital Disruption – Time to Act

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For several years I have been surrounded by the disruption being wrought to industry by transformative technology. In my years at the Australian Retailers Association it was obvious there was a serious need for retailers to understand and embrace the consumer shift to purchasing goods online. Australian retailers were lagging behind consumer behaviour. So I partnered with the Australian Sporting…

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Dear Geelong, Don’t be Sad

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Dear Geelong, I grew up here. I went to primary and high school here. I now live here with my husband and children and commute to Melbourne most days to work. I’m constantly asked why I choose to live here. To me, it’s obvious. I grew up in the city in Myers Street, right on the corner of Latrobe Terrace,…

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Retailers – Hit Hearts, not Hip Pockets

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I was dismayed to read recently the reaction from Australian retail leaders to the announcement of increases to the Medicare levy to fund the National Disability Insurance Scheme (NDIS). My dismay was both personal and professional. It is patently clear that the general community and both side of politics are resounding supportive of a scheme to support people with disabilities,…

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